Owner of Mavety Media Group, which published pornographic magazines such as Mandate, Black Inches, and Juggs.
George W. Mavety (died August 19, 2000, aged 63) was an American magazine publisher mainly known for his company Mavety Media Group, which published both gay and straight pornographic magazines. Later in his career, his interests shifted to real estate.
In 1974, Mavety took over the distribution of a short-lived gay magazine called Dilettante, which was edited by John Devere. When Dilettante folded after just a few issues, Mavety offered Devere his support for a new magazine. A self-identified straight man who was married several times and had 13 or 14 ****ren, Mavety "was a visionary" who felt that after the legalization of full frontal male nudity, there was a profitable market for gay magazines. The new magazine was called Mandate, and its first issue appeared in March, 1975. It was initially conceived as a somewhat "artsy" publication, with "beautiful layouts & interviews of the arts." Its subtitle was "Entertainment and Eros for Renaissance Men." Over time, Mavety added many other magazines to his list of gay pornographic publications, magazines such as Inches, Black Inches, Latin Inches, Honcho, and Playguy. Mavety also published straight magazines like Juggs and Leg Show.
Although in the early 1990s, Mavety Media's gay publications were becoming a drain on the company's finances, Mavety vowed "never to shut down." Nine years after Mavety's death in 2000, however, the company had to discontinue its gay titles.